The Job Is Open for National Hispanic Leader

 

SANTA FE, NM (CapitalWirePR) November 15, 2010  — The Pew Hispanic Center, a project of the Pew Research Center, has released a new report on national Hispanic leaders.

 

The findings indicate, by their own reckoning, Hispanics living in the United States do not have a national leader.

 

When asked in an open-ended question to name the person they consider “the most important Hispanic leader in the country today,” nearly two-thirds (64%) of Hispanic respondents said they did not know. An additional 10% said “no one.”

 

These findings emerge from the 2010 National Survey of Hispanics, a bilingual national survey of 1,375 Hispanic adults conducted prior to this month’s mid-term elections by the Pew Hispanic Center, a project of the Pew Research Center.

 

The most frequently named individual was Sonia Sotomayor, appointed last year to the U.S. Supreme Court. Some 7% of respondents said she is the most important Hispanic leader in the country. U.S. Rep. Luis Gutierrez (D-Ill.) of Chicago is next at 5%. Los Angeles Mayor Antonio Villaraigosa draws 3%, and Jorge Ramos, an anchor on Noticiero Univision, the national evening news program on the Spanish-language television network Univision, drew 2%.

 

No one else was named by more than 1% of respondents in the 2010 National Survey of Hispanics conducted August 17 through September 19, 2010, by landline and cellular telephone. The margin of error for the full sample is plus or minus 3.3 percentage points at the 95% confidence level.

 

In the November 2, 2010 elections, three Hispanics, all of them Republican, were elected to top statewide offices: Marco Rubio won a U.S. Senate seat in Florida, Brian Sandoval was elected governor of Nevada, and Susana Martinez was elected governor of New Mexico.

 

The prominence of these offices conceivably could provide platforms from which any of the three could emerge as national Hispanic leaders, but to do so they would have to overcome some strong partisan head winds. Nationwide, Hispanics supported Democratic candidates for the U.S. House this month by a wide margin, according to the National Election Pool’s national exit poll — continuing a pattern of strong Hispanic support for Democrats that has persisted in recent elections.

 

At 47 million strong, Hispanics are the nation’s largest minority group, constituting more than 15% of the U.S. population. As a group, they feel increasingly targeted by ethnic bias. More than six-in-ten (61%) say discrimination against Hispanics is “a major problem” that prevents members of their ethnic group from succeeding in America, up from 47% who felt this way in 2002.

 

At various times in American history, groups that have felt aggrieved have rallied behind leaders who championed their cause — be it a Susan B. Anthony, who led the women’s suffrage movement in the late 19th century, or a Rev. Martin Luther King, Jr., who led the civil rights movement in the mid 20th century. From the 1960s through the 1980s, Cesar Chavez, co-founder of the United Farm Workers of America (UFW), played a similar role for Hispanics, who at the time were a much smaller share of the U.S. population than they are now.

 

But there are often times when groups — be they ethnic, racial or political — do not have easily identifiable leaders. For example, in a national survey conducted after this month’s mid-term elections, when Americans were asked who they think of as the leader of the Republican Party these days, more than half (51%) said they don’t know and 14% said that “nobody” leads the party.

 

Today, not only are most Hispanics unable to name anyone they consider a national leader, but many see divisions within the Hispanic community between the native-born and foreign-born. About half (45%) say they believe immigrant Hispanics and native-born Hispanics are working together to achieve common political goals, but a nearly identical share (46%) say they do not believe these two groups are working together. Both the native born, who comprise 47% of the adult population of Hispanics, and the foreign born, who comprise 53%, are also roughly equally divided on this question.

Prominent Hispanics & Leadership

The survey explored the subject of leadership in the Hispanic community in two different ways. The first was to present an open-ended question in which respondents were asked: “In your opinion, who is the most important Hispanic leader in the country today?” As reported above, nearly two-thirds said they did not know, and an additional one-in-ten said “no one.”

Later in the survey, respondents were presented with the names of eight prominent Hispanics and asked if they had heard of each. Those who said they had were then asked if they considered that person to be a leader. The sample was split in half so that each respondent was asked about four prominent individuals.

Of the eight names presented, just two were familiar to a majority of respondents: Sotomayor (67%) and Ramos (59%). Four others were known by more than a quarter of respondents: Villaraigosa (44%), Gutierrez (38%), New Mexico Governor Bill Richardson (35%), and UFW co-founder DoloresHuerta (28%). The other two were familiar to only a small share of respondents: U.S. Rep. Raúl Grijalva (D-AZ) of Tucson, Arizona (13%), and Janet Murguía, President and Chief Executive Officer of the National Council of La Raza (8%).

In the follow-up question, anywhere between one-third and two-thirds of respondents who had heard of each prominent Hispanic said they considered that person to be a leader. The highest leadership “score” was received by Sotomayor. Among the 67% who said they had heard of her, some 68% said they consider her to be a leader — meaning, when the questions are posed in this manner, a total of 45% of survey respondents (67% × 68%) consider her a leader.

Ramos is next with a leadership score of 38%, followed by Villaraigosa at 29% and Gutierrez at 23%. No one else on the list had a score above 20%.

Leadership, Nativity and Language

For the most part, immigrant Hispanics are more familiar than native-born Hispanics are with the names of persons presented in the survey. For example, nearly three­in-four (73%) of the foreign born said they have heard of Sotomayor, while just 59% of the native born said the same. And more than half, 55%, of the foreign born have heard of Villaraigosa, while just three-in-ten, 31%, of the native born said the same. Only in the case of Richardson are the foreign born and the native born equally likely to have heard of him — 35% and 36% respectively.

Immigrant Hispanics are also more inclined than native-born Hispanics to say each of the eight prominent Hispanics are leaders. Sotomayor achieved a leadership score of 51% among foreign-born Hispanics, but only 38% among the native born. Ramos achieved a score of 51% among the foreign born — equal to that of Sotomayor — but he achieved a score of less than half that (23%) among native-born Hispanics.

Responses to these questions are also correlated with the preferred language of the respondent. English-dominant Hispanics are less likely than bilingual or Spanish-dominant Hispanics to have heard of each prominent Hispanic, except for Richardson and Murguía. In the case of Richardson, four-in-ten (40%) English-dominant Hispanics have heard of him, but fewer than three-in-ten (29%) Spanish-dominant Hispanics said the same. In the case of Murguía, all three groups were equally likely to say they have heard of her. Overall, Ramos (78%) is the most well known prominent Hispanic among the Spanish dominant.

Among English-dominant Hispanics, Sotomayor achieved the highest leadership score (32%), followed by Richardson (15%), Villaraigosa (13%) and Gutierrez (10%). Among bilingual Hispanics, Sotomayor once again has the highest leadership score (45%). She is followed by Ramos (39%), Villaraigosa (26%) and Huerta (19%).

Among Spanish-dominant Hispanics, Ramos achieved the highest leadership score at 55%, followed by Sotomayor (53%), Villaraigosa (41%), Gutierrez (35%) and Huerta (21%).